Integrated Team
Six Functions, One Release Cycle
01
Product
Research, concept, roadmap and monetization design.
02
Engineering
iOS, Android, web and backend development.
03
Design
Product UX/UI, onboarding and paywall design.
04
Growth
Media buying, funnel development and market expansion.
05
Creative
Concepting, production and localisation of advertising assets.
06
Analytics
Attribution, cohort modelling and revenue forecasting.
Operating Model
Every core function is internal.
Product decisions, code, creatives, media buying and the analytics model are owned by the same company. Nothing central to the business is outsourced, which is what makes the feedback loop between data and product short enough to act on.
The company is not an agency and does not sell development or marketing services. Revenue comes from consumer subscriptions to its own applications.
Global Approach
International products from the first release.
Products are built for English-language markets first and localised where cohort data supports it. Acquisition runs in parallel across several markets, each with its own pricing, creative and payback threshold.
North AmericaUS / CA
EuropeEU
United KingdomUK
Australia & New ZealandAU / NZ
Corporate Information